Glamour
Glamour is often associated with the images advertising uses to fill our desires. Glamour is the state we see and envy in advertising, such as that perfect bodied model, the latest fashion trend, or even that new car we see swerving around the mountainside in the commercials. Glamour is a state we see and aspire to become a part of, one key factor in a successful ad campaign. In the movie “How to Get Ahead in Advertising” we see the main character suffering a mental breakdown during which his boil speaks to him and even takes on a face and personality of its own, taunting and consuming his every thought. This all began as he begins to question the practices of his advertising business trying to come up with an ad series for a new acne cream. He knows exactly how the system works and how it manipulates people into buying the product. It seems like the talking boil is symbolism for the ad campaign he was working on, and how he may give in and buy the product for himself, against his own will. The way the film seems to be headed is portraying how the glamour in advertising will always end up consuming us, even when we try to resist it.
